What is Technical SEO?
Technical SEO refers to the process of optimizing your website's infrastructure to help search engines crawl, index, and rank your pages effectively. Unlike content-focused SEO, technical SEO deals with the backend elements that affect how search engines interact with your site.
Think of your website like a house. The content is the furniture and decor that visitors see. Technical SEO is the foundation, plumbing, and electrical system - invisible to visitors but essential for everything to work properly.
Key Technical SEO Elements
Site Speed
Page load time directly impacts rankings and user experience. We optimize images, code, and server response times.
Mobile-First Indexing
Google primarily uses mobile versions for ranking. Your site must work flawlessly on mobile devices.
Crawlability
Search engines need to access all important pages. We optimize robots.txt, XML sitemaps, and internal linking.
Core Web Vitals
Google's user experience metrics (LCP, FID, CLS) are ranking factors. We ensure your site meets all thresholds.
Site Architecture
Logical URL structure and internal linking help search engines understand your content hierarchy.
Security (HTTPS)
SSL certificates are essential for security and rankings. We ensure proper implementation.