Our Proven 4-Step SEO Methodology
A proven, systematic approach to SEO that delivers consistent results. Every successful campaign follows our refined 4-phase methodology.
Four Phases to SEO Success
Our methodology has been refined over hundreds of campaigns to deliver predictable, sustainable results
Discovery & Audit
We start by deeply understanding your business, goals, and current digital presence. Our comprehensive audit reveals opportunities and challenges.
- Business goals assessment
- Competitor analysis
- Technical SEO audit
- Current rankings review
Strategy Development
Based on our findings, we create a customized SEO strategy tailored to your specific goals, market, and competitive landscape.
- Keyword strategy
- Content roadmap
- Technical priorities
- Link building plan
Implementation
Our team executes the strategy with precision, implementing technical fixes, optimizing content, and building authoritative links.
- On-page optimization
- Content creation
- Technical fixes
- Link acquisition
Monitoring & Optimization
We continuously track performance, analyze results, and refine our approach to maximize your ROI and maintain momentum.
- Performance tracking
- Monthly reporting
- Strategy refinement
- Ongoing optimization
Discovery & Audit
Every successful SEO campaign starts with understanding. During the discovery phase, we immerse ourselves in your business to understand your goals, challenges, target audience, and competitive landscape.
What We Analyze
- Your Website: Technical health, site structure, page speed, mobile-friendliness, and crawlability
- Your Content: Quality, relevance, optimization level, and content gaps
- Your Backlinks: Link profile quality, toxic links, and opportunities
- Your Competition: Who's ranking, why they're winning, and where the gaps are
- Your Market: Search trends, seasonal patterns, and audience behavior
Deliverables
- Comprehensive SEO audit report
- Competitor analysis document
- Priority issue identification
- Opportunity assessment
Strategy Development
Armed with insights from our audit, we develop a comprehensive SEO strategy that's uniquely tailored to your business. This isn't a one-size-fits-all template—it's a custom roadmap built for your specific goals.
Strategy Components
- Keyword Strategy: Target keywords prioritized by opportunity, relevance, and business value
- Content Plan: Topics, formats, and publishing schedule to attract and engage your audience
- Technical Roadmap: Prioritized fixes and improvements based on impact
- Link Building Plan: Quality-focused approach to building domain authority
- Local SEO Strategy: For Brisbane businesses, optimizing for local search visibility
Deliverables
- Custom SEO strategy document
- 90-day action plan
- Keyword targeting list
- Content calendar
- KPI targets and benchmarks
Implementation
This is where the strategy comes to life. Our team of specialists executes each component of your plan with precision and expertise, from technical optimizations to content creation.
What We Do
- Technical SEO: Fix crawl errors, improve site speed, implement schema markup, optimize site architecture
- On-Page SEO: Optimize title tags, meta descriptions, headers, content, and internal linking
- Content Creation: Develop high-quality, optimized content that ranks and converts
- Link Building: Acquire authoritative, relevant backlinks through ethical outreach
- Local Optimization: Google Business Profile optimization, local citations, review management
Our Approach
- Weekly progress updates
- Collaborative content approval process
- Transparent task tracking
- Regular check-in calls
Monitoring & Optimization
SEO is not a set-and-forget exercise. We continuously monitor your performance, analyze results, and refine our approach to maximize results and adapt to changes in search algorithms and market conditions.
What We Track
- Rankings: Position tracking for all target keywords
- Traffic: Organic sessions, pages per session, bounce rate
- Conversions: Leads, sales, phone calls, form submissions
- Technical Health: Crawl stats, Core Web Vitals, indexation
- Backlink Profile: New links, lost links, domain authority
Monthly Reporting
- Comprehensive performance report
- Progress against KPIs
- Activities completed
- Recommendations and next steps
- Monthly strategy call
What to Expect
SEO is a long-term investment. Here's a realistic timeline of what you can expect
Foundation
Audit complete, strategy developed, technical fixes implemented. Initial optimizations begin showing in search console data.
Early Wins
Rankings begin to improve for target keywords. Traffic starts to increase. Content strategy in full swing.
Momentum
Significant ranking improvements visible. Organic traffic growing consistently. Lead generation increasing.
Acceleration
Compounding results as authority builds. First page rankings for competitive terms. Strong ROI becoming evident.
Dominance
Market leadership positions secured. Sustainable organic traffic. Focus shifts to maintaining and expanding results.
Process FAQ
Most clients start seeing measurable improvements within 3-4 months, with significant results typically appearing around the 6-month mark. However, SEO is a long-term strategy—the best results come from sustained effort over 12+ months as your domain authority and content library grow.
Our monthly reports include keyword ranking changes, organic traffic analysis, conversion tracking, backlink profile updates, technical health metrics, completed activities summary, and strategic recommendations. We also schedule monthly calls to review results and discuss strategy.
No. While we recommend a minimum 6-month commitment to see meaningful results, we don't lock clients into long-term contracts. We earn your business every month through results and service quality. Our high retention rate speaks to the value we deliver.
We handle the heavy lifting. Your involvement is mainly during the initial discovery phase and for content approvals. We'll need occasional input on business-specific topics and access to your website for implementations. Most clients spend 2-3 hours per month on collaboration.
Three things set us apart: First, our local Brisbane focus means we understand your market deeply. Second, we prioritize transparency—you'll always know exactly what we're doing and why. Third, we're results-obsessed and data-driven, constantly optimizing our approach based on what the numbers tell us.
No ethical SEO agency can guarantee specific rankings—Google's algorithms are complex and constantly evolving. What we can guarantee is our commitment to using proven, white-hat strategies that have delivered results for hundreds of clients. Our track record speaks for itself.
Ready to Start Your SEO Journey?
Let's discuss how our proven process can help grow your Brisbane business. Book a free strategy session today.